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Like fluffy clouds in a bright blue summer sky, Parade's clothing is luxuriously soft and comforting. With bold colors, eco-inspired designs, and our cast of curious characters, we celebrate beginnings, new adventures, and the colorful world around us.

Since we designed our first pieces in 2004, we were one of the first baby clothing companies in North America to use only certified organic cotton and sustainable materials. We believe in responsible production, and oversee every detail of every collection.  We only use the finest organic cotton from India, where cotton farming has a long history, and the quality is soft and luxurious.